D-Box Plans Theater-Seat Motion Effects for Harry Potter Film

Vendor will synch rows of seats to scenes in "Deathly Hallows, Part 1."

Its demos have been a tire-kicker favorite on trade-show floors, and slowly but surely motion-effects vendor D-Box seems to be inching toward a higher-profile market presence.

The announcement Wednesday that the next Harry Potter pic will be synched to D-Box's theatrical installations should further advance its cause. The Montreal-based company said its rows of rockin' and rollin' theater seats will be synched to scenes in Warner Bros.' Harry Potter and the Deathly Hallows, Part 1 when it hits theaters Nov. 19.

Available in 30 theaters in the U.S. and abroad, D-Box hasn't secured a New York location and is without a Los Angeles site for Deathly Hallows after the Mann Chinese opted out. More positively, the company recently secured its first European locations in signing with Jogchem Theatres for two sites in the Netherlands, and other recent deals include a pair of Emagine theaters in Michigan, UltraStar venues in Anaheim and Scottsdale, Ariz., and a Galaxy site in Riverbank, Calif.

"The support of Hollywood studios like Warner Bros. has been instrumental in our company's steady growth and expansion," D-Box chief Claude McMaster said.

Last year's Harry Potter and Half-Blood Prince also was synched to D-Box theater seats in several locations.