Daily dose of 'Iron' at ShoWest


"Iron Man" star Robert Downey Jr. will be honored as male star of the year at ShoWest 2008.

Downey will be feted at a March 13 awards gala set to close the exhibition confab. ShoWest begins March 10 at the Paris and Bally's hotels in Las Vegas.

"For almost four decades, Robert Downey Jr. has been entertaining moviegoers with a résumé of films that is as diverse and impressive as anyone could imagine," ShoWest co-managing director Mitch Neuhauser said.

"Iron Man" bows May 2 from Paramount, in cooperation with Marvel Entertainment.

Downey next appears in DreamWorks' "Tropic Thunder," an action comedy unspooling Feb. 22. He also will appear in DreamWorks' "The Soloist."

ShoWest is produced by Nielsen Film Group, a unit of Nielsen Business Media, parent company of The Hollywood Reporter.