Dallas Cowboys Cheerleaders Doc Acquired by Gravitas for North America (Exclusive)

The film had its world premiere at the 2018 SXSW Film Festival, where it won the Louis Black "Lone Star" special jury award.

Gravitas Ventures has acquired North American rights to Dallas Cowboys cheerleaders doc Daughters of the Sexual Revolution, The Hollywood Reporter has learned.

The film, directed by Oscar nominee Dana Adam Shapiro, had its world premiere at the 2018 SXSW Film Festival, where it won the Louis Black "Lone Star" special jury award. The film will get an Oscar-qualifying theatrical release on Nov. 2 and be available on VOD the same day.

Daughters explores the development, during the sexual revolution, of the controversial pop culture phenomenon of the Dallas Cowboys cheerleaders, and features unprecedented access to the late "Godmother of modern cheerleading" Suzanne Mitchell.

The film was produced by Carra Greenberg, Stacey Reiss and IMG, which also co-financed the doc.

“There’s this knee-jerk stereotype about cheerleaders,” Shapiro says in a statement. “Truth be told, when we first started out, I was guilty of it, too. But it's very humbling to be confronted with your own judgmentalism. Suzanne Mitchell and the women on her squad are some of the strongest, most inspiring people I’ve ever met.”

Gravitas CEO and founder Nolan Gallagher adds, “Dana Adam Shapiro has made a powerfully engaging documentary that shows the trailblazing story behind the original Dallas Cowboys Cheerleaders. Gravitas is thrilled to be this bringing this film to audiences everywhere.”

Gallagher negotiated the deal with Endeavor Content on behalf of the filmmakers.