Damn cursed with content
EmptyFormer CBS Radio programming chief Rob Barnett has lined up the likes of Harry Shearer, Andy Milonakis and Paul Reiser for a new Web site set to launch today featuring original video content.
Dubbed My Damn Channel, the site is intended as a Web destination and a production hub where comedians, musicians and filmmakers can create, produce and distribute their original shortform series.
Through signed development deals, their episodic video will be available on MyDamnChannel.com and across major Web portals and digital devices. YouTube is the first online community to feature the site's branded programming.
"The old media companies don't know how to correctly program for this medium -- they have senior vice presidents on top of vice presidents telling the most talented people in the world how to sing and act," said Barnett, president and CEO of the venture. "We're giving artists total freedom, and we're paying for everything -- technology, bandwidth, PR, production and promotion to put up a fully functioning Web site."
The site is ad-supported and organized through separate channels co-created by the artist.
At launch, current channels include the "Harry Shearer Project," featuring the political and pop culture satire of the actor-writer best known for his work on "The Simpsons"; "Links," which is created by musician/record producer Don Was and connects musicians and fans through a weekly radio show/podcasts and live events and also features a music interview series co-produced by Reiser; and "Wainy Days," from David Wains that features 10 short-film comedies created by the actor-writer-comedian, premiering weekly.
No details were available on the project with Milonakis, who stars in his own MTV2 program, but his channel is expected to launch sometime in August.
My Damn Channel is the creation of Barnett, who was president of programming at CBS Radio and before that was an executive involved in programming and production at MTV and VH1. At VH1, he was vp program planning for the launch of shows like "Behind the Music."
While the site also will include a video blog, Barnett said a channel dedicated to rising stars on the Web along with additional talent and syndication partnerships will be announced in the near future.