Danny Masterson, Michelle Branch Fete Marc by Marc Jacobs' Fall Collection

Marc by Marc Jacobs Party - H 2014
Steven Meier

Marc by Marc Jacobs Party - H 2014

Ilaria Urbinati, one of THR's power stylists, and actress Shenae Grimes also partied on at the brand's Melrose boutique last week.

Hollywood’s hippest turned out on Friday night to see what all the fuss was about behind Marc by Marc Jacobs fall/winter collection — the first offering from new design team Katie Hillier and Luella Bartley. And it did not disappoint.

Throughout the evening, models in aviator-inspired jumpsuits and playful oversized bows floated through the crowd which gathered in the boutique’s outdoor courtyard for tunes by DJ Michelle Pesce, and a performance by the Emily Armstrong-fronted L.A. rock band Dead Sara, which has garnered a serious fan base since touring with Muse last year.

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Partygoers making an appearance amidst the sea of braids, fedoras and neon-hued tresses included Danny Masterson (who was spotted hanging with his stylist, Ilaria Urbinati, for most of the evening), as well as talk show host Keke Palmer, and an overall-clad Shenae Grimes who arrived arm-in-arm with her husband, Josh Beech. Bobbing her head at the front of the pack throughout the performance was songstress Michelle Branch, who artfully paired a leopard-print Clare V. clutch with a Victorian Marc Jacobs blouse for the occasion.

“We have similar friends so I’ve been following the band for a while,” she said. “This was kind of like a double-whammy — a party with Marc Jacobs and the music I love.” But whether the neighbors loved the show as much as Branch is highly unlikely; rumor has it the cops were called several times during the high-octane performance.