Danny McBride Comedy 'Bullies' Lands Hotshot Commercial Director

Danny McBride Headshot 2011
James McCarthy/Getty Images

NEW YORK - OCTOBER 07:  Actor Danny McBride attends Meet the Creators: "Eastbound and Down" at the Apple Store Soho on October 7, 2010 in New York City.

Randy Krallman will make his feature directorial debut on the Mandate Pictures film.

Hotshot commercial helmer Randy Krallman has inked a deal to make his feature directorial debut on Bullies, a comedy from Mandate Pictures being produced by Rough House Pictures.

The project is based on an idea by actor-comedian Danny McBride and written by Andrew Mogel and Jarrad Paul, co-creators (with Jonah Hill) of the new animated show Allen Gregory.

The comedy centers on two brothers who have bullied people their whole life and finally get what is coming to them, according to Mandate.

Rough House principals McBride, David Gordon Green, Jody Hill and Matt Reilly are producing. Mandate president Nathan Kahane will executive produce and Aaron Ensweiler will oversee the project for the company.  

Mandate is moving on all cylinders with Bullies and will begin casting immediately.

McBride said wryly in a statement: "When we first met Randy he said he always wanted to direct The Bible. We thought that Bullies might be more entertaining."
More seriously, Reilly said, “This is one of the most audacious scripts in years. Not only is it absolutely hilarious, but it also tackles a topical, relevant issue in a fun, smart, and provocative way.”

Krallman’s ad work has won almost all the major advertising awards, ranging from the Clio and the Cannes International Advertising Festival to the Art Director’s Club and the One Show. His ads for E*Trade featuring a talking baby was AdCritic’s most downloaded spot from this year’s Super Bowl while a Berries and Cream Starburst ad featuring a dancing “lad” was mimicked and mashed for years.

Krallman has also directed three shorts, including Force 1, Zach and The Gift; Zach won two Clios.

Krallman is repped by CAA and Management 360. Mogel and Paul are repped by UTA, Principato Young Management, and Ziffren Brittenham.