Dave Bakula joins Nielsen Music

Will be senior vp analytics and client relations

Dave Bakula has joined the Nielsen Co. as senior vp analytics and client relations for Nielsen Music. He will lead Nielsen Music's efforts in expanding its analytical capabilities, products and services.

"Dave will work directly with major-label clients to assure that Nielsen Music is continually delivering relevant," Nielsen Music president Rob Sisco said. "He will offer solution-based services as our clients navigate the profound changes taking place in the global recorded music industry."

Bakula spent the past eight years at Universal Music Distribution, where he helped to form the Business Analysis Group. He headed the group for the past two years as vp business analysis.

Before Universal, Bakula managed inventory analysis for the Musicland Group.