David Hasselhoff Name Change Part of Marketing Campaign for Australian Phone Company

The 'Baywatch' star announced in a video posted Thursday night that he changed his name to David Hoff.

David Hasselhoff is no longer David Hasselhoff — sort of.

The former Baywatch star said in a YouTube video Thursday that he has shortened his well-known last name to an abbreviated version. Widely referred to as "The Hoff" by fans, the actor told fans that his new legal name is David Hoff.

"I've been wanting to drop the Hassel from my life for years," Hoff says in the eight-second video. "Now, I have made it official: David Hoff," he explains while holding up a "Certificate of Name Change," reading "David Hoff."

"Big news today and a massive relief for me. I hope everyone can understand… it feels great!" he wrote in a tweet.

The video is part of a marketing campaign for Australian telecommunications company amaysim. The campaign, which launched Friday, promotes the company's new hassle-free mobile plans for its customers, which involves unlimited talk and text.

"This is part of a broader campaign we're launching today to remind Aussies that taking at least one hassle out of your life can be as simple as changing your mobile phone plan," Andrew Balint, amaysim's chief commercial officer, said in a statement. “Anyone can relate to wanting to kick a few of life’s hassles to the curb, and we were buzzing at the thought of working with a global icon like The Hoff to have some fun while showing people how easy it is to make life a bit simpler."