All the Top Stylists Are Talking About This Scratch-and-Sniff Ring

david yurman ring - S 2015

david yurman ring - S 2015

David Yurman just may have outdone himself with the Bubblegum Pinky Rings.

David Yurman is no stranger to making jewelry that’s coveted by an elite crowd. And the fine jeweler’s latest creation is no different. The new Bubblegum Pinky Rings don’t only appeal to a who’s who of Hollywood stylists — so far, Penny Lovell (Anne Hathaway), Ilaria Urbinati (Laura Dern) and Cher Coulter (Rosie Huntington-Whiteley) have Instagrammed them — but they’ll surely be must-haves for teens, not to mention bloggers everywhere.


A photo posted by Penny Lovell (@pennylovellstylist) on

The latter prediction is thanks in part to the fact that they’re scented. Yes, scratch-and-sniff fine jewelry is now a thing. The resin rings don’t only take their colors and names — bubblegum, licorice, peppermint, grape and cotton candy — from our favorite childhood sweets, but they carry those fragrances as well.

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A photo posted by Rita Ora (@ritaora) on

The limited-edition, 18-karat-gold baubles were released this week for presale online, and, by the looks of them, they'll be quite the collectors’ item. Because why have just one — when you can have two? It's a sentiment Rita Ora expressed perfectly with her recent Instagram post in which she sports one black and one pink ring.


A photo posted by @ilariaurbinati on