'Days' leads soap ratings gain


College girls love their soaps. During the week ending Feb. 4, the first week in which Nielsen Media Research included extended home college viewing in its daytime ratings, all daytime dramas posted double-digit increases from the previous week in the key women 18-34 demographic. Leading the pack is NBC's "Days of Our Lives," which posted 1.8 rating in the demo, up 20% from the week before.