Daytime Emmys hit all-time ratings low

Viewership down 50% from last year

The Daytime Emmy Awards hit an all-time ratings low Sunday when it debuted on the CW after a long run on the Big Three networks.

The awards show drew an average of 2.3 million viewers and 0.6 rating/2 share among adults 18-49 from 8-10 p.m. That is down 50% from last year, when the Daytime Emmys aired on ABC.

NBC took itself out of the three-decades-long rotation four years ago, and the Daytime Emmys continued to air on ABC and CBS. Following record-low ratings in 2006 and 2008, CBS opted not to renew its deal this year, leaving the show without a home until the CW stepped in.

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On the bright side, the 2009 Daytime Emmys added viewers steadily through the telecast and drew CW's largest Sunday audience (average of 2.2 million for the 7-8 p.m. red-carpet coverage and the ceremony) since March 2007.

The night was dominated by NBC's "Sunday Night Football." In overnight ratings, the Chicago Bears-Denver Broncos game, featuring the return of quarterback Jay Cutler to the Mile High City, delivered a 7.3/12, the best overnight rating for any NFL preseason game on any network in five years.
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