Daytime is forever 'Young'


In terms of Nielsen-topping ratings longevity, Fox's "American Idol" has nothing on CBS' "The Young & the Restless."

While the industry continues to marvel at the ability of "Idol" to dominant primetime in its seventh season, CBS' soap just won its 1,000th consecutive week in the daytime ratings.

Put another way: "Young" has won every single week since 1988, when primetime included "Growing Pains," "Moonlighting" and "Alf." And "Young" already was 16 years old when its streak started.

"Reaching the milestones of 1,000 weeks at No. 1 and 35 years on the air simultaneously is unheard of in this industry, it is a testament to the work of an extraordinary team of storytellers both in front of and behind the cameras," said Barbara Bloom, senior vp daytime programs at CBS.

The "Young" record is all the more impressive considering the ratings erosion suffered by the daytime soap genre. For the week ending Feb. 29, "Young" earned a 4.2 household rating (5.8 million viewers), which is more than some primetime shows.

The Sony-produced "Young" celebrates its 35th year on the air on March 26. The series premiered in 1973 and has won 100 Daytime Emmys. The late William J. Bell and his wife, Lee Phillip Bell, co-created the series.