De Mol sells stake in Talpa Scandinavia


COPENHAGEN --Talpa Scandinavia CEO Anna Carrfors Brakenhielm announced Thursday that she has bought Dutch media mogul John de Mol's 75% share of the Stockholm-based media concept outfit.

Brackenhielm, who set up Talpa in Scandinavia 13 months ago on behalf of de Mol, has re-branded the company Silverback.

"The cooperation with Talpa Media Holding has been very rewarding," she said. "Already from the start, we were given a lot of liberty and now we become totally independent. I'm grateful to Talpa for giving me this chance."

Silverback, like Talpa Scandinavia, aims to serve as a one-stop creative shop with the ambition to develop strong international formats for TV and new media platforms.

Brakenhielm, part of the international success "Survivor" and other high-concept reality shows, is currently involved with the TV4-Sweden show "Yoga Boost Camp," where five unhealthy women check into fitness isolation and return transformed a month later.

The newest reality idea from Brackenhielm is "Missing Link," in which eight people live among gorillas in the jungles of Uganda.

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