Deal puts 'Idol' in game


NEW YORK -- Interactive entertainment company Ludia and FremantleMedia Enterprises announced a multiyear deal to create an online gaming experience based on "American Idol" that also will incorporate social networking and online community components.

The "Idol" gaming experience is slated to coincide with the show's 2009 season and will be available on and Ludia's other major online destination partners, the companies said. It will be a virtual re-creation of the "Idol" experience online. FremantleMedia Enterprises, licensor for "Idol," and Ludia declined to provide any further details.

"We are pleased to be working with Ludia to deliver one-of-a-kind games for one of the most important entertainment brands in the world," said Jason Turner, director, interactive, FremantleMedia Enterprises. "This game will offer an online destination to the millions of 'American Idol' fans out there of all ages, enabling them to actively participate in their own personal Idol experience."

Ludia also is developing video games based on Fremantle's "The Price Is Right" across all major gaming platforms. "Creating games for 'American Idol', a genre-defining television franchise, is a key milestone for Ludia," said Alex Thabet, Ludia's founder and CEO. "This deal reinforces our strategy of partnering powerhouse brands with our unique entertainment products."