Decode boosts sales staff


TORONTO -- Bolstering its international sales force, Canadian family shows producer Decode Entertainment said Monday that it has promoted Josh Scherba to director of sales, and hired Romanian TV executive Lara Ilie to sell its titles in the Central and Eastern European markets.

Toronto-based Decode said that Scherba, a six-year veteran with the producer, has previously secured sales from the Asian, Latin American and Nordic markets.

He will now report to Decode's vp distribution, Domique Bazay, as will Ilie, who joins from Romania's CME Pro TV, where she was acquisitions manager for Acasa TV.

Ilie was a sales executive at CME Media Pro Pictures and a one-time acquisitions executive for Romanian Television.

Decode, a division of Halifax-based DHX Media, is best known for its live-action series "The Latest Buzz" and "Naturally Sadie" and cartoons "Chop Socky Chooks" and "Franny's Feet."