Deluxe Entertainment Acquires StereoD

The company worked on "Thor" and the upcoming "Captain America: The First Avenger."

Deluxe Entertainment Services Group has acquired privately owned Burbank-based 2D-to-3D conversion company StereoD. The value of the deal was not disclosed.

StereoD has created 2D-to-3D conversions using its proprietary “VDX” technology for such recent tentpoles as Thor and upcoming Captain America: The First Avenger.

“With more 3D screens available today, and the continuing advancement of conversion technology, we believe conversion now provides artistic benefits as well as the obvious cost savings over shooting in native 3D,” said Cyril Drabinsky, president and CEO of Deluxe, in a released statement. “They are a perfect fit for Deluxe, both for StereoD’s traditional theatrical content business and in new areas such as 3D Blu-ray, 3DTV channels, 3D commercials and 3D streaming content.”

William Sherak, president of StereoD, will continue to run the business at its current Burbank location, reporting to Drabinsky. StereoD’s team of roughly 250 employees is joining Deluxe as part of the transaction.

Plans are to continue to use the StereoD brand name.

Last winter, Deluxe acquired Ascent Media Corp.'s Creative Services and Media Services units.

Deluxe Entertainment Services Group, a wholly-owned subsidiary of MacAndrews & Forbes Holdings, is a global provider of postproduction, production, distribution and archiving services. It includes operations in Los Angeles and San Francisco as well as Barcelona, London, Madrid, Melbourne, New York, Rome, Sydney, Toronto and Vancouver.