Demo-lition: Fox streak at 27 weeks


What would this year be like without a primetime win in the adults 18-49 demographic by Fox?

The network won again in the demo, the 27th week in a row it has finished the week on top in that category. The streak, which stretches back to February and pre-"American Idol" scheduling, is the longest for a network in 11 years. The data was released Tuesday by Nielsen Media Research.

The week started strong for Fox, which with "Hell's Kitchen" (8.9 million viewers, 4.3 rating/12 share in adults 18-49 demographic) surpassed its rivals in the demo. At 9 p.m., "Kitchen" beat the premiere of ABC's "Fat March" (4.3 million, 1.6/4) and the finale of NBC's "Age of Love" (7 million, 2.5/7) as well as the always formidable CBS repeat "Two and a Half Men" (9 million, 2.6/7). NBC's "The Singing Bee" (7.9 million, 2.5/8) packed little sting, but it was enough to win against "Wife Swap" (6.4 million, 2.4/8).

"Singing Bee" was back Tuesday, part of NBC's win with "America's Got Talent" (10.8 million, 3.2/10). "Singing Bee" (9.1 million, 2.9/8) was bested by CBS' "Big Brother" (7.2 million, 3.0/8) but did better than ABC's "Primetime Crime" (7.2 million, 2.2/6). ABC's premiere of "I-Caught" (6.2 million, 2.1/6) won in adults 18-49 at 10 p.m. The premiere of CBS' "Power of Ten" (9.2 million, 2.7/9) did pretty well against stiff competition, though it didn't do as well on its second outing.

Wednesday was all about Fox, with "So You Think You Can Dance" (7.8 million, 2.9/10) easily beating "Power of Ten" (9.2 million, 2.1/7) in the demo. "Don't Forget the Lyrics" (8.7 million, 3.2/10) won at 9 p.m. against NBC's "Last Comic Standing" (6 million, 2.6/8). NBC won again at 10 p.m. with "Dateline" (6.6 million, 2.4/7) in the demo.

Fox took its 12th Thursday in a row on the strength of the preseason Indianapolis Colts-Dallas Cowboys NFL game that averaged 7.5 million viewers and a 2.8/10, though "Big Brother" (7.8 million, 2.9/10) showed an increase compared with its premiere.

Sunday was marked by a win in viewers and the 18-49 demo by CBS, which was boosted by Tiger Woods' victory at the PGA Championship that bled into primetime. CBS' "60 Minutes" (10.2 million, 2.1/8) was the top show in viewership, and "Big Brother" (7.5 million, 2.0/7) also did well. Not doing so well was NBC's "Sunday Night Football" (6 million, 1.9/6), which was down more than 50% compared with last year's opener.

Another ratings air ball came from TNT, which averaged 2.1 million viewers for the second episode of "The Company." The CIA thriller starring Chris O'Donnell and Michael Keaton had premiered weakly with 2.9 million viewers the previous Sunday. By contrast, Comedy Central's "Roast of Flavor Flav" averaged 3.8 million viewers; it was the top show of the week in basic cable among adults 18-49.

Among the evening newscasts, ABC's "World News With Charles Gibson" averaged 7.8 million viewers and a 2.0 rating/8 share in adults 25-54 to win the week. "NBC Nightly News," anchored last week by Ann Curry, averaged 7.5 million viewers and a 1.8/8, while the "CBS Evening News With Katie Couric" averaged 6 million viewers and a 1.5/6.

Among the primetime broadcast networks, Fox (5.4 million, 2.2/7) was tops in adults 18-49, while CBS (7.1 million, 2.0/7) was the winner in viewership. After that came ABC (4.4 million, 1.5/5), NBC (5.6 million, 1.8/6) and the CW (1.7 million, 0.6/2).