Desmichelle takes reins at M6 unit

Also will keep title as head of SND

PARIS -- SND/M6 CEO Thierry Desmichelle has been named managing director of the Gallic distribution and international sales group's subsidiary M6 Interactions, M6 said Monday.

Desmichelle, who will keep his title as SND topper, succeeds Laurent Rivet and will work alongside Frederic Ansart de Lessan, named assistant managing director of M6 Interactions.

The M6 Interactions subsidiary handles all licensing and marketing for M6 audiovisual content and branding, both in France and internationally.