'Despicable Me 3' Star Miranda Cosgrove Fetes Puma x Minions Collaboration
Superstar stylists Tara Swennen and Maeve Reilly also stepped out for the launch party in L.A.
There's no escaping the little guys — the minions, that is. The yellow sidekicks from the Despicable Me films are back for another round in the franchise's third installation, out Friday, and a new fashion collaboration with Puma.
The German sports brand has teamed with Illumination Entertainment and Universal on a streetwear collection that sees hints of the minions' aesthetic appearing on adult apparel and footwear, including a bright yellow oversized crewneck shirt with a googly eye in the back ($149.99), an all-black tee with the names of famous minions Stuart, Carl and Kevin in yellow Helvetica font ($59.99) and black suede kicks with pops of yellow ($119.99). A children's range is available, too.
In celebration of the collab, a launch party was held Wednesday at premium concept retailer BAIT on Melrose Avenue with Despicable Me 3 star Miranda Cosgrove in attendance. The actress, who has been part of the film series since its inception in 2010 as the voice of Margo Gru (the oldest adopted daughter of Gru), says working with Steve Carrell (the voice of Gru) has been one of the biggest highlights. When asked about her thoughts on the internet's new favorite silver fox, she said in agreement, "He looks really handsome; I like the new look."
Though it's been 10 years since the first movie's release, the iCarly alum believes one of the reasons that audience members keep coming back for more "is that it's about family" and, of course, the minions. "They're just cute," said Cosgrove. "I think it's funny seeing something so chubby and yellow want to be evil. I think that's fun to watch."
It's hard not to fall for the tiny bright creatures. When two life-size minions walked through BAIT during the event, practically everyone had their iPhones out. Celebrity stylists Tara Swennen (along with her adorable daughter) and Maeve Reilly were among the guests posing with the stars of the night.
The Puma x Minions collection releases globally on puma.com, Puma stores and select lifestyle retailers, including BAIT, on Thursday.