Canada's DHX Media Inks Content Deal With China's Alibaba

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The licensing deal includes titles like 'Teletubbies' and 'Paddington Bear.'

DHX Media, Canadian producer of children's programming, has inked a deal to provide content for Chinese e-commerce giant Alibaba Group's Tmall TV service.

Halifax-based DHX Media has sold just over 2500 half hours of children's programming to Alibaba for its VOD service. Terms of the deal were not disclosed but includes DHX Media titles like Teletubbies, Caillou, Paddington Bear, Super WHY!, Rastamouse, Johnny Test and Martha Speaks.

The Alibaba deal comes as DHX Media continues to diversify away from the maturing North American TV market to supplying SVOD services worldwide with content. DHX Media built up its programming catalog by acquiring rival Canadian producer Cookie Jar Entertainment and its classic programming like Arthur, Caillou and Care Bears, and Teletubbies owner Ragdoll Worldwide.

Teletubbies was the first Western preschool property to air in China, on CCTV. Nickelodeon and the BBC have acquired DHX Media's Teletubbies reboot, which will debut in 2016.

"We are very happy to provide extensive kids and family content from our library for this new service in China. This deal underscores our position as a go-to distributor for on-demand services globally," Josh Scherba, senior vp distribution at DHX Media, said in a statement on Wednesday.