DHX Media gets into consumer products

Canadian producer to license its kids brands

TORONTO -- Canadian producer DHX Media is branching out into consumer products with a new licensing division for its kids brands.

Halifax-based DHX said Beth Stevenson, executive vp of production and development, will lead the exploitation of licensing opportunities at kids and family entertainment producers Decode Entertainment, Halifax Film and Studio B Productions.

As the DHX Licensing division gets off the ground, the producer's distribution subsidiary Decode Enterprises will continue to handle international broadcast sales.

The Canadian producer is best known for kids franchises like "Franny's Feet," "Animal Mechanicals," "Bo On the GO!," "dirtgirlworld" and "Kid vs Kat."