Diane Keaton's New Comedy 'Poms' Gets Mother's Day Release

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Diane Keaton

STXfilms will open the pic on May 10 to take advantage of the holiday weekend.

Hoping to attract moms, STXfilms will open Poms, Diane Keaton’s new comedy, on May 10 to take advantage of the Mother’s Day weekend.

In the film, directed by Zara Hayes from a script by Shane Atkinson based on a story by Hayes and Atkinson, Keaton plays a woman who moves into a retirement community where she starts a cheerleading squad with fellow residents (played by Pam Grear and Jacki Weaver).

The pic's cast also includes Alisha Boe, Phyllis Somerville, Charlie Tahan, Bruce McGill, Rhea Perlman and Celia Weston. Kelly McCormick, Alex Saks, Mad as Birds Films’ Andy Evans, Ade Shannon, Celyn Jones and Sean Marley produced the film, with Rose Pictures’ Rose Ganguzza. Keaton, eOne’s Nick Meyer and Marc Schaberg, and Will Greenfield served as executive producers.

STX acquired domestic rights for Poms, which was produced and financed by Entertainment One, at November’s AFM. Entertainment One’s Sierra/Affinity is handling international sales for the film.

Keaton scored at the box office last May with the Paramount release Book Club, which grossed $68.6 million domestically.