DIC sales to Bloomgarden


Kirk Bloomgarden has been named executive vp global sales at DIC Entertainment, overseeing the television, home entertainment and consumer products divisions.

Bloomgarden had been with European licensing agency Copyright Promotions for 15 years, serving as CEO since 2000. In that role, he oversaw the management of such brands as Care Bears, Peanuts, Pink Panther, Shrek, Spider-Man, Strawberry Shortcake, the Simpsons and World Wrestling Entertainment. In 2001, he led the management buyout from Integrated Sports Media & Marketing, and in 2006, he orchestrated the sale to DIC.

At DIC, Bloomgarden will work with executives from each division in addition to third-party partners, rights-holders and licensees to manage each of DIC's brands and implement DIC's integrated brand management strategy. He also will play a key role in overseeing the management of such brands as Strawberry Shortcake, McDonald's, Dino Squad, Horseland, Cake, Mommy & Me and Madeline.

Bloomgarden, who will be based out of DIC's Burbank headquarters, will report to president Jeffrey Edell and work closely on overall company strategy with chairman and CEO Andy Heyward.

"Kirk has been responsible for building Copyright Promotions into Europe's leading licensing agency as well as overseeing the growth and success of many iconic brands over the past years, and we are thrilled to have his expertise and leadership skills on board to guide our efforts in developing our roster of properties into global brand names," Heyward said.

As for Copyright Promotions, Bloomgarden said he will be "transitioning the company leadership into very capable hands."

His appointment at DIC is effective Jan. 1.