Diddy Praises '12 Years a Slave': 'The Truth Has Finally Almost Been Told' (Video)

Sean 'Diddy' Combs

The hip-hop mogul urges people to see the acclaimed Fox Searchlight film.

After receiving praise from Kanye West, 12 Years a Slave has another hip-hop endorsement, from mogul Sean "Diddy" Combs.

In a new video posted by his Revolt TV channel, Diddy urges viewers to see Steve McQueen's critically acclaimed film, claiming his support is "not a paid endorsement."

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"This is as a black man, a father, a human being of this world, one of God's children: The truth has finally almost been told through this movie," he says. "This movie is very painful but very honest and is a part of the healing process. I beg all of you to take your kids, everybody to see it. … You have to see this so you can understand, so you can just start to understand, you know? Please. Go see this movie, 12 Years a Slave."

In the video, soundtracked by dramatic music, Diddy is shown walking in the dark wearing a Revolt hooded sweatshirt and sunglasses and talking to the camera.

12 Years a Slave has received praise from critics and awards experts, who see the film as a likely Oscar nominee in several categories.

The Fox Searchlight film received three Gotham Award nominations Thursday.

It's currently playing in select theaters.