Digest: Comic-Con promos best ever


The studios are going all out with San Diego Comic-Con International, which opens next week, to promote upcoming DVD releases. Warner Home Video is even throwing a lavish party at Petco Park, home of the San Diego Padres, to promote the DVD release of "300." Sony Pictures Home Entertainment will host a "Blu-ray Experience" to promote the next-generation disc format, with special guests director Eli Roth ("Hostel") and sci-fi legend Ray Harryhausen, whose "20 Million Miles to Earth" is the first classic monster flick to be released on high-def disc (it's bound for Blu-ray). Universal Studios Home Entertainment is promoting Season 1 of "Heroes," which will be out Aug. 28 in standard DVD and HD DVD.

'Turn' onto DVD
20th Century Fox Home Entertainment's long-awaited sequel to the cult horror hit "Wrong Turn," in which a group of kids get lost and wind up being terrorized by a family of mutant cannibals in the hills of West Virginia, will be released Oct. 9 directly to DVD. "Wrong Turn 2: Dead End" stars Henry Rollins along with a cast of young scream queens and actors who have appeared in such other recent horror hits as "The Hills Have Eyes 2," "Final Destination 3" and "Snakes on a Plane."

Full-series bows
Premium-priced boxed sets are the latest trend to hit the DVD industry. Warner Home Video is leading the charge after finding big success with complete-series sets of "Friends," "The West Wing" and other popular TV shows, which typically list for $200 or more and don't need huge sales numbers to turn a tidy profit for the studio. Coming in the fall are more than a dozen pricey boxed collections, including complete-series sets of "The O.C.," "Gilmore Girls" and "Full House," as well as a five-movie "Harry Potter" gift set.