Digital music revenue doubles in Brazil

Mobile devices drive sales

A recent report by international music trade group IFPI re-affirms Brazil as Latin America's top digital music market, with revenues doubling in 2008.

According to IFPI's "Digital Music Report 2009," digital accounts for more than 10% of recorded music sales in Brazil. Eighty percent of those sales are derived from mobile, as opposed to online.

Innovative and well-timed promotions by both international and local acts were highlighted in the report, beginning with Madonna's "Hard Candy" pre-load on Sony Ericsson phones. The Warner album was available in two packages on mobile, one with five tracks and one with the full album, both with extra content. The phones were timed with Madonna's recent Latin America tour.

According to Universal, Brazilian rock band NX Zero sold a million pre-loaded Motorola handsets containing a track from the band's new album, prior to the album's release. Sony Music cited a similar figure for Sony Ericsson Walkman handsets loaded with music, videos and behind-the-scenes content from another Brazilian act, Jota Quest.