Director Ben Wheatley’s 'A Field in England' Preps Innovative Rollout Plans
The project will be released in the U.K. simultaneously in theaters, on DVD, free TV and video-on-demand.
LONDON – The U.K. rollout of British director Ben Wheatley’s A Field in England will mark the first time a homegrown title has been released simultaneously in theaters, on DVD, free TV and video-on-demand.
Film4, distributor Picturehouse Entertainment, 4DVD, Film4 Channel and the BFI Distribution Fund are joining forces on the day-and-date release scheduled for July 5.
Written by Amy Jump and produced by Claire Jones and Andy Starke at Rook Films, Wheatley's film is set during the English Civil War of the mid-17th century and follows a small group of deserters fleeing from a battle who become embroiled in a hunt for treasure.
Michael Smiley (Kill List), Peter Ferdinando (Tony), Reece Shearsmith (The League of Gentlemen), Julian Barratt (TV's The Mighty Boosh), Richard Glover (Sightseers) and Ryan Pope (Ideal) star.
A Field in England marks the first feature to be developed and fully financed through U.K. broadcaster Channel 4's Film4’s innovation hub Film4.0.
It is also among the first to receive funding from the BFI Distribution Fund New Models strand, which supports experimental release models.
Film4.0 commissioning editor Anna Higgs said: "The film is a really exciting next step in the progression of Ben’s [Wheatley] work as a director and will be something the likes of which a whole generation of audiences won’t have ever seen. I’m incredibly pleased we’ve formed this innovative partnership to take this brilliant film out to them in a truly groundbreaking way."
Sue Bruce-Smith, Film4’s head of commercial and brand strategy, said: "We’re lucky to have found in Picturehouse Entertainment, 4DVD, the Film4 channel and BFI partners who share our vision to disrupt the status quo and experiment with new distribution patterns, to create this exciting event style release."
The project is being touted to international buyers during the upcoming Marche du Film by U.K. banner Protagonist Pictures.