Director trio launch crowd funding plan

Ho, Rist, dos Santos start initiative at Rotterdam in January

HONG KONG – Malaysian director Ho Yuhang, Switzerland's Pipilotti Rist and Alexis dos Santos from the U.K. and Argentina will take part in an unusual film funding initiative being launched by the International Film Festival Rotterdam (Jan. 27 – Feb. 10, 2010).
The Cinema Reloaded will seek production finance for the films through the festival’s loyal supporters and film lovers around the world in a crowd-funding plan coordinated through a dedicated Web site. Films will begin shooting when a minimum level of finance is reached.
Once production has begun, backers will be able to track their chosen project, talk to other investors and to interact with the filmmaker. The films will be premiered at the 2011 festival and will then be distributed online to various platforms. The festival expects the filmmakers to experiment with different ways of collaboration with audiences.
"Cinema Reloaded is a bold, practical experiment that aims to test some of the opportunities of this rapidly changing time for film," said Rotterdam director Rutger Wolfson. "This is not about finding the definitive business model but about trying to understand how the closer interaction between film-maker and audience, enabled by the Internet, can benefit the whole of cinema."
The financing project will be accompanied by "Re: Reloaded," a three-part addition to the festival's main Signals section. Curated by Rotterdam programmer Chinlin Hsieh, Back to the Future will consist of a 12-film section examining movie-making experiments throughout cinema's history. Highlights include a rare 3-D screening of Alfred Hitchcock's "Dial M For Murder" and "Another Girl Another Planet," Michael Almereyda's 1992 experiment with Pixelvision, a precursor of today's DV.
The other strands are Kino Climates, a screening and conference series examining new forms of film exhibition, and Break Even Store, a micro-festival looking at the economic challenges of online film distribution formats.