Derek Chang to Leave DirecTV at Year's End

DirecTV Logo - H 2011

DirecTV Logo - H 2011

The nation's biggest satellite TV provider has hired AT&T executive Dan York, who will become the company's chief content officer.

DirecTV said Tuesday that executive vice president of content strategy and development Derek Chang will step down and be replaced by Dan York, who helped build U-verse and turn it into a $9 billion unit for AT&T.

York will join DirecTV in July as executive vice president of programming and chief content officer, where he will report to CEO Mike White. Chang will leave the company at year's end.

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Prior to joining AT&T, York was an executive at In Demand Networks, and before that spent a dozen years with HBO.

"We understand Derek's desire to take his career in a different direction but I personally appreciate his advice and guidance during my own entry into the industry and his willingness to work with me on a thoughtful transition over the course of this year," said White, who joined DirecTV as CEO on Jan. 1, 2010 after serving as CEO of PepsiCo International.