DirecTV to feature BlizzCon on PPV

Company's first game-related pay-per-view coverage

Pay-Per-View is for watching movies, boxers, ultimate fighters and ... video game fans?

DirecTV is producing its first PPV event covering the gaming industry by showcasing 16 hours of live HD coverage from BlizzCon, a sold-out gaming convention held Oct. 10 and 11 in Anaheim, Calif.

The coverage costs $39.95 and features game-related showroom floor interviews, commentary, panels and appearances by comedians Jay Mohr and Patton Oswalt.