DirecTV to Launch Mediaset Italia Channel
Content from Silvio Berlusconi's Italy-based media empire hit American screens on September 20.
Mediaset Italia is coming to America via DirecTV on Sep. 20 on channel 2020.
The new channel is hoping to gain an audience among the 17 million Italian-Americans living in the U.S. It will feature sports events, entertainment, news and Italian cinema direct from the Silvio Berlusconi-founded media empire.
The DirecTV offering will feature a "best of" offering of Mediaset's various entertainment properties including shows from the TG5 news brand as well as popular TV originals including Squadra Mobile: operazione mafia capitale, Caduta libera and C'e posta per te.
"We are proud to be the first Italian channel on the most popular U.S. satellite operator," said Giorgio Giovetti, Mediaset's international sales director. "This collaboration with DirecTV is a great technological opportunity to reach all of the Italian communities in the United States. From an editorial point of view, we will continue to work to offer viewers an exciting television experience that will give them an authentic piece of Italy."
DirecTV, a subsidiary of AT&T, currently reaches 21 million subscribers in the U.S. DirecTV will be the sole satellite provider for the Italian station. Mediaset launched in the Tri-State region on Comcast in 2011. It can now be viewed in New York on Spectrum and nationally on Verizon (along with Rai Italia). The company has previously tried to connect with American audiences with its global streaming platform Mediaset Italia Online.