DirecTV launches 24-hour Chinese channel

'Charming China' launches on Feb. 12

NEW YORK -- DirecTV is launching a 24-hour Chinese channel, dubbed "Charming China," on Friday to bring popular Mandarin entertainment programs from nine popular provincial channels in China to Chinese-language viewers in the U.S.

The channel will feature entertainment news, talent shows, celebrity interviews, musical and art programs produced by Hunan TV, Beijing TV, Jiangsu TV and other top-rated Chinese TV stations, the satellite TV giant said Friday.

"With the launch of this exclusive new channel, our Chinese viewers will be able to enjoy the best and newest programming from all over China," said Mutaz Alshuaibi, director, DirecTV International. "DirecTV offers culturally relevant content and captivating Chinese programming that is unlike any other content available in the U.S. market."