DirecTV to offer NFL without TV package

Some non-subs can get NFL Sunday Ticket via Web, PDAs

DirecTV will this fall allow people who are unable to get its satellite TV service access to its NFL Sunday Ticket football service in streaming form via the Internet and cell phones or PDAs.

The company recently rebranded its NFL online and cell features under the name NFL Sunday Ticket To-Go. The New York Post reported Thursday that non-subscribers who can't get DirecTV can buy the To Go service for $350.

The move is seen as a particular nod to people who live in apartment buildings where DirecTV can't be received. The plan for the streaming-without-TV service comes as TV distributors have increasingly looked at making more content available online.