DirecTV shutters pro game league
'Economics just didn't add up,' according to the companyDirecTV has pulled the plug on Championship Gaming Series, a professional video game league it launched nearly two years ago.
CGS released a statement Tuesday noting "the economics just didn't add up" for the league, which had enjoyed international television coverage via DirecTV, British Sky Broadcasting and STAR TV.
"While the concept was ahead of its time and we are extremely proud of what we've accomplished, it became increasingly clear as this ambitious project evolved that profitability was too far in the future for us to sustain operations in the interim," the statement read.
Announced in January 2007, CGS began with with six franchises in six major U.S. cities including Los Angeles, New York and Dallas. Earlier this year, CGS added new franchises in major international markets such as Berlin, Spain, England and Mexico.
CGS was sponsored by major brands including Mountain Dew, Alienware and Xbox 360. The league got additional exposure in a quartet of specials that aired over the summer on cable network G4, the former employer of CGS CEO Dale Hopkins, who joined the league in August.