Dis executes 'Game Plan' to perfection


"The Game Plan," a football family comedy strategically released on DVD at the end of football season by Walt Disney Studios Home Entertainment, easily captured the top spot on the national DVD sales and rental charts for the week ending Jan. 27.

The film, which earned $89.7 million in theaters, sold 67% more units in its first week than its nearest competitor, fellow newcomer "Saw IV," from Lionsgate, which debuted at No. 2 on the Nielsen VideoScan First Alert sales chart.

The previous week's top seller, Fox's "Family Guy Presents Blue Harvest," slipped to No. 3 in its second week, while Lionsgate's "Good Luck Chuck" fell two spots to No. 4.

On Home Media Magazine's rental chart, "Game Plan" came out ahead with estimated revenue of $10.2 million, bumping "Chuck," the previous week's top renter, to No. 2 with a $9.2 million take. "Saw IV" debuted at No. 3 with $8.2 million, or 13% of its $63.1 million theatrical gross.

Another Lionsgate release, the Western remake "3:10 to Yuma," is showing remarkably long legs. In its third week, the film remains in the top five, holding at No. 4 this week and earning an additional $7.3 million in rental revenue to bring its total to $26.9 million, or 50% of its theatrical gross.

"Saw IV" was the week's top Blu-ray Disc seller, beating "Game Plan" among the early-adopter crowd. "The Bourne Ultimatum" was the top HD DVD seller for the week.