Dis parks providing extra loot for 'Pirates' game


ANAHEIM -- Disney Interactive Studios is letting amusement park customers pillage a little extra content for its latest "Pirates of the Caribbean" game.

The division showcased its first collaboration with Disney Parks and Resorts at Disneyland on Saturday, hours before the world premiere of "Pirates of the Caribbean: At World's End" was held in the amusement park. Beginning on Friday at both Disneyland and Walt Disney World in Orlando, consumers who bring their Nintendo DS and "At World's End" game to the Pirates of the Caribbean ride will be able to seek out 10 different secured wireless hot spots to download free exclusive game content that won't be available anywhere else. The gaming stations will be marked with a Pirates "X" at different areas through Labor Day at both parks.

"It's important for our parks to reflect our consumers' habits, and we know that our customers are active video game players," said Michael Mendenhall, executive vp global marketing at Disney Parks and Resorts. "This partnership with Disney Interactive Studios is a perfect fit for both parks and is a precursor to the type of synergy between these divisions moving forward."

The new Nintendo DS game follows the exploits of the third movie and features such characters as Captain Jack Sparrow, Will Turner and Elizabeth Swann. There will be three different downloads available around the theme park ride, including one that gamers can access while standing in line for the Pirates ride that inspired the films and games. Players will be able to unlock such bonus items as unlimited health, new costumes for the three stars of the game and new weapons, characters and locations for the online dueling mode of the title.

"This started as a small, simple idea, but it took a lot of work to pull off," said Graham Hopper, executive vp and GM at Disney Interactive Studios. "This is the beginning of more synergy that you'll see between games and Disney parks."