Discovery Files Injunction Against Sky Deutschland
Discovery, which carries German Bundesliga soccer on its Eurosport Player platform, claims Sky is “misleading customers” by claiming to be the “exclusive home to the Bundesliga.”
Discovery Networks Germany has filed an injunction against Germany pay TV group Sky Deutschland, part of Sky, claiming Sky is “misleading customers.”
Discovery filed a cease and desist order against Sky in a court in Cologne, Germany.
At issue is Sky's promotion for its coverage of the new season of Germany's Bundesliga soccer, which kicks off in August. For the first time in many years, Sky does not have all pay TV rights to the Bundesliga.
Discovery will carry 40 matches from the 2017/2018 season live on its Eurosport Player, which allows customers to watch on TV or on their computers or mobile devices. Discovery's Bundesliga deal includes exclusive coverage of a Friday night primetime match as well as five Sunday afternoon and five Monday evening matches.
But in its promotional campaign, Sky continues to claim, falsely, that it is the exclusive home of the Bundesliga in Germany, Discovery claims in its injunction. In a statement, Discovery said Sky's claim “is complete fiction and in our view detrimental and confusing, to millions of sports fans throughout Germany.”
The legal action suggests Discovery is taking a more aggressive approach with its Eurosport Player in the German market and is directly targeting Sky's soccer fans. German customers can subscribe to Eurosport Player for around $35 (29.99 euro) a year, a major savings on Sky's premium soccer offering, which costs $11(10 euro) a month for existing Sky subscribers. New customers have to fork out at least $24 (21.25 euro) a month for a skinny pay-TV package that also includes Sky's Bundesliga matches.
Sky still has far more German soccer on offer than Eurosport, with rights to 572 matches in the first and second division in the 2017/2018 season.