Discovery, Hasbro reveal kids TV brand

The Hub launching with franchises from both companies

Discovery Communications and Hasbro have revealed their new children's network brand -- the Hub.

The Hub will launch in the fall and reach about 60 million homes on what's currently the Discovery Kids network.

"A hub is a place where great things come together -- and that is precisely what the Hub network will be when it launches," said Margaret Loesch, the executive heading Discovery and Hasbro's 50-50 joint venture. "The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters."

The Hub will have a mixture of live action, animation and game shows. Hasbro properties such as "Transformers" and "My Little Pony," and Discovery Kids franchises like "Adventure Camp" and "Flight 29" will have a presence on the network.

"Hasbro is a company built on play, and Discovery was founded on curiosity," said Brian Goldner, president and CEO of Hasbro. "The Hub will have the resources of both partners as it goes about reimagining the future of children's entertainment."

Discovery Kids is one a two channels that Discovery Communications is rebranding, the other is Discovery Health, which is changing to OWN.