Discovery integrates India, Asia

Asia takes regional precedence in new order

NEW DELHI -- Discovery Networks International announced Wednesday the integration of its India and Asia businesses, bringing India under the auspices of the regional operation.

Effective July 1, New Delhi-based Discovery Networks India SVP, advertising sales, Rahul Johri will assume management responsibility for India as SVP and country manager, reporting to Singapore-based Discovery Networks Asia EVP and MD Tom Keaveny.

Following this transition, Discovery Networks India EVP and MD Deepak Shourie will move into a new role as advisor, corporate affairs, India for the company.

Launched in 1995, Discovery Networks India claims a reach of 91 million subscribers in seven Asian territories that receive the Discovery Channel, Animal Planet and Travel & Living.

A 20-year industry veteran, Shourie has managed Discovery India since 2001, the year Johri joined the network from sports management company IMG’s Indian office.

Shourie has managed Discovery Networks India since 2001 and also oversaw the creation of the One Alliance distribution joint venture with Sony Entertainment Television, which manages cable operations for partner and third-party channels.