Discovery Networks Appoints Arjan Hoekstra Head of Asia Pacific

Arjan Hoekstra

The executive will be responsible for developing the company’s overall business strategies in the region and report to company CEO Mark Hollinger.

Discovery Networks International has named Arjan Hoekstra its new head of Asia-Pacific. Hoekstra will report directly to Mark Hollinger, president and CEO of DNI, who made the announcement Thursday.

As president and MD of Discovery Networks Asia-Pacific (DNAP), Hoekstra will be responsible for developing the company’s overall business strategies in the region, building the portfolio’s core brands and looking for partnerships to drive content, the company said.

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Hoekstra will be based out of DNAP’s Singapore office and will assume his duties September 1.

“We are excited to have Arjan join our executive team,” said Hollinger. “His strong management skills, his affiliate and sales experience and his deep relationships in the region will serve us very well as we look to expand our already successful business there further.”

Hoekstra joins DNAP from Eurosport, was a managing director based in Hong Kong since 2005. He had been with Eurosport since 1994, holding management positions at the company’s London, Paris and Stockholm offices.

Throughout his career at Eurosport, he was always looking for ways to innovate and develop new service offerings to his clients, and I look forward to his bringing this kind of ingenuity to Discovery’s portfolio in the marketplace,” added Holinger.

In the same announcement, Hollinger also revealed an expanded role for Rahul Johri, previously general manager of South Asia. In addition to that prior position, Johri will now be head of revenue and pan-regional ad sales for Southeast Asia, where he will manage the advertising sales and solutions deals for the pan-regional business as well as focus on distribution and growing local ad sales for Southeast Asia, the company said.