Discovery to Roll out Streaming Service Dplay in Europe

JB Perrette, president of Discovery Networks International

The cable networks company is "aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching 1 million subscribers by 2017," says the head of its international arm.

Discovery Communications is making good on its promise to roll out its Scandinavian over-the-top video (OTT) service Dplay in Europe as it aggressively adds digital offers to its business mix outside the U.S.

Dplay offers general entertainment, live sports and non-fiction content from the company's networks, which include Discovery Channel and TLC. The company said among the programming offered are classic episodes of Deadliest Catch.

Discovery CEO David Zaslav had earlier this year said that the company would take Dplay across Europe in 2015, but the company made things official on Thursday.

“Discovery Communications has a 30-year history of nurturing viewers with the highest-quality entertainment that the whole family can enjoy together," said JB Perrette, president of Discovery Networks International. "Building on our leadership in pay TV channels, which are still growing at a strong pace, we are also aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching 1 million subscribers by 2017."

He added: "With an average of 10 channels in 220 markets, Discovery invests significantly in content, formats and IP to grow market share, extend our reach in new markets and platforms, and nurture our passionate viewers."

First launched in Norway last year, a new version of Dplay is now available as a beta product in Denmark, Italy and Sweden, Discovery said. Dplay will become available in the four markets later this summer, with plans in place to take it to additional European markets before the end of 2015, it said without detailing specific markets.

Discovery's other OTT product is the Eurosport Player, which is available in 52 markets around the world and provides unlimited access to live streaming of Eurosport's channels and more. A more immersive version of Eurosport Player, including simulcast of Eurosport channels on full screen and the opportunity to choose camera angles, will launch on June 10, Discovery said.

Twitter: @georgszalai

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