Discovery to Rebrand U.K. Streaming Service and Launch Subscription Tier

Discovery CEO David Zaslav
Kevin Mazur/Getty Images

Discovery CEO David Zaslav

"The real-life entertainment streaming service will aggregate Discovery U.K.’s pay TV and free-to-air brands, creating the ultimate destination for captivating factual, lifestyle and reality content."

Discovery. led by CEO David Zaslav, said Tuesday that it will rebrand its dplay streaming service in the U.K. and Ireland under the name discovery+ next month and launch a subscription tier.

"The real-life entertainment streaming service will aggregate Discovery U.K.’s pay TV and free-to-air brands, creating the ultimate destination for captivating factual, lifestyle and reality content," the company said. "discovery+ invites fans to stream their favorite shows from Discovery U.K.’s portfolio of 13 iconic channels; including pay TV brands Discovery Channel, TLC, Animal Planet, ID, Discovery Science, Discovery Turbo and Discovery History as well as its free-to-air brands Quest, Really, Quest Red, HGTV, Food Network and DMAX."

It will be available directly to all consumers in the countries and to Sky Q customers of Comcast-owned pay TV giant Sky for 12 months at no extra cost.

The new service includes a subscription Entertainment Pass and advertising-funded catch-up service.  The Entertainment Pass includes live TV and 30-day catch-up for Discovery’s portfolio of brands, and more than 30 discovery+ originals, including Prince Andrew, Maxwell & Epstein, Faking It: Jimmy Savile and Salvage Hunters: Design Classics with new launches every month. It also promises "early releases of hit network titles, including World’s Greatest Cars and Ghost Adventures, "extensive box sets of iconic franchises, such as Gold Rush and 90 Day Fiancé, with same day release as the U.S., and "Superfan Collections" around key talent or core genres.

The subscription tier will have a monthly fee of £4.99 or a discounted annual fee of £29.99 for a limited period, which will become a standard annual price of £49.99 in the U.K. In Ireland, the prices will be a monthly fee of €5.99, or an annual fee of €34.99 discounted for a limited period, or standard price €59.99.

Said James Gibbons, executive vp, general manager U.K. & Nordics: "We’ve just celebrated our best quarter ever for audience share, and buoyed by that success are excited to announce the launch of discovery+, to fuel the rapidly evolving demand for consumers to stream content at a time and on a device of their choosing. The home of real-life entertainment will satisfy consumers’ growing appetite for premium unscripted entertainment, from food and homes to motoring and adventure, and will complement the streaming services already available in the market."