Discovery unveils TLC rollout

Heading for 75 markets, more than 100 million households

NEW YORK -- Discovery Communications on Wednesday unveiled a global growth push for its TLC network.

The international version of the cable network will launch in Norway on Thursday. The global push will make it available in more than 75 markets reaching more than 100 million households by spring 2011. That would make it the most widely distributed female lifestyle channel brand in pay TV, according to Discovery.

The global launch will bring TLC and such shows as "LA Ink," "Cake Boss" and "Say Yes to the Dress" to international audiences.

The announcement of the international expansion came Wednesday at Cable Congress 2010 in Brussels.

"TLC has become one of the strongest television networks in the United States, demonstrating creative leadership across a wide range of lifestyle categories," said Mark Hollinger, president and CEO of Discovery Networks International. "With the extension of this female-driven franchise across the world, we are creating a powerful complement to Discovery Channel in our global brand portfolio that will provide our distribution and advertising partners with an unmatched offering of quality content for female and family audiences."
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