Dish Wooing New Customers by Giving Away Subscriptions to Blockbuster

Incoming CEO Joe Clayton says acquisitions and other initiatives are in store as it steps up competition with Netflix.

Dish Network said Thursday its new customers will become subscribers to Blockbuster By Mail for three months free.

The initiative is an example of the synergies Dish had in mind when it purchased Blockbuster out of bankruptcy for $228 million last month.

Blockbuster By Mail is a subscription movie service that competes with Netflix.

Separately on Thursday, Joe Clayton, who will take over as CEO of Dish when Charlie Ergen steps down next month, told the Associated Press he’s looking for more companies to acquire. He hinted at stepping up the competition against Netflix, especially in streaming.

“If I were them, I’d be watching what’s going on,” he told the AP. “I’d stay tuned. Because no one’s going to have a monopoly on this and I’m sure it’s not just our company that’s looking at trying to take a small piece of the pie from Netflix.”