Disney CEO Bob Iger Joins L.A. Bid for 2024 Olympic Games
The exec will serve as a vice chair of the bid committee's board of directors.
LOS ANGELES (AP) — The chairman and CEO of The Walt Disney Co. is joining Los Angeles' bid to land the 2024 Olympics.
Bob Iger will serve as a vice chair of the bid committee's board of directors, joining former Olympics swimmer Janet Evans, retired NBA champion Magic Johnson, nine-time Paralympian Candace Cable and labor leader Maria Elena Durazo.
Iger has previous Olympic ties, having worked with the late TV producer Roone Arledge on games broadcasts from 1976 to 1988.
“The Olympic Movement celebrates the indomitable human spirit and brings people together across continents and cultures in a powerful, shared experience," Iger said in a statement.
He added: "It’s an important endeavor, and I’m proud to support LA 2024’s effort to bring the Games back to Los Angeles and to reimagine them in ways that engage the global community, elevate the movement, and inspire a new generation.”
LA 2024 chairman Casey Wasserman says Iger has a proven track record of reaching young people and families with content delivered through the latest digital technology.
Iger's appointment was announced Tuesday.