Disney Channel hooked on 'Fish'

First animated series in three years gets 21-episode order

Disney Channel has greenlighted "Fish Hooks," its first animated series in three years.

The cable channel has ordered 21 episodes of the high school comedy, which mixes 2D digital animation and photo collage.

"Fish" revolves around party guy Milo (voiced by Kyle Massey); his neurotic brother, Oscar (Justin Roiland); and an overly dramatic goldfish, Bea (Chelsea Staub). They attend Freshwater High, a school submerged in a giant fish tank in the center of a local pet store. The series chronicles their daily lives as they deal with friendships, dating and sports as well as such atypical teen issues as giant lobster attacks and school field trips to the hamster cages.

"The 'Fish Hooks' team has created one of the most original, inventive animated series on television, bringing an ingenious twist to the classic archetypes of high school life," said Gary Marsh, president entertainment at Disney Channels Worldwide. "Where else but in the world of a high school fish tank would you find characters named Piranica, Clamantha or Jocktopus?"

"Fish," produced by Disney TV Animation for Disney Channels Worldwide, is slated to premiere in fall 2010. It will mark the channel's first animated series debut since the 2007 premiere of "Phineas and Ferb."

It was created and is co-executive produced by children's book illustrator Noah Z. Jones, developed for television by Alex Hirsch ("The Marvelous Misadventures of Flapjack") and Bill Reiss ("Chowder") and executive produced by Adam Burton ("The Grim Adventures of Billy & Mandy"). Carl Greenblatt ("Chowder") and Reiss will direct.