Disney Channel Spain offered for free

6 mil households targeted after summer launch

MADRID -- In what it is calling a global first, Disney Channel Spain will begin broadcasting in the summer on free digital terrestrial TV, and it expects to triple the number of households it reaches on pay television shortly after the launch, the company said Wednesday.

"This seemed the best solution to us in Spain because of the growth of DTT and the current state of pay TV in the country," said John Hardie, executive vp and managing director Disney Channels EMEA.

The Spanish government has set April, 2010, for the change from analog to digital television, and Hardie expects Disney Channel to be a major driver in getting Spaniards to make the switch.

The Disney Channel is now available in 2 million Spanish households, and the exec said he believes that it will reach 6 million on or shortly after the July 1 launch date.
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