Disney high on 3-D 'Robinsons'
EmptyThe 3-D digital cinema engagements of the Walt Disney Co.'s "Meet the Robinsons" have delivered about 31% of the film's total gross, said Chuck Viane, president of Disney's Buena Vista Pictures Domestic Distribution. The film's cume as of Monday was an estimated $88.4 million.
The 3-D screens represented 14% of the total screens from the film's March 30 opening. Still, Viane said they are delivering more than three times the per-theater average of the 2-D version. Viane noted the staying power of the format, saying that as of last week, "Robinsons" was still playing on more than 400 of the 581 Real D 3-D-ready digital cinema screens on which the film opened domestically.
Viane said the 3-D versions will continue to perform for additional weeks. "We still have 3-D screens that will probably play up until the digital screens are needed for 'Pirates 3,' " he said.
Looking ahead, Viane said, "Exhibitors have seen the success of 3-D, they are committing more auditoriums for 3-D … (and) 2008 will be good; 2009 will be a watershed year for 3-D."