Disney+ Passes 100 Million Paid Subscribers

WANDAVISION
Disney+

The service dropped the final episode of Marvel's 'WandaVision' on Friday.

Disney+ has passed 100 million paid subscribers after 16 months, Disney CEO Bob Chapek announced during the company's annual shareholder meeting.

"The enormous success of Disney+ — which has now surpassed 100 million subscribers — has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content," Chapek said. "In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth."

Streaming entertainment pioneer Netflix hit 100 million subscribers in April 2017, nearly six years after it first began reporting streaming sub numbers. CEO Reed Hastings celebrated with a solo steak dinner at Denny's. Though Disney+ is hot on its heels, Netflix remains the leader in the subscription video space with more than 200 million subscribers.

Disney launched the family-friendly streaming service in November 2019 with Star Wars original series The Mandalorian, which helped to boost memberships to more than 28 million in its first three months of availability. Disney's decision to bundle Disney+ with Hotstar in India and Indonesia also has contributed to the company's subscriber haul, accounting for about 30 percent of all Disney+ subscribers as of December 2020.

News that Disney+ has hit the 100 million subscriber milestone comes after the Feb. 23 launch of a new Star branded hub in some international markets. Star brings Disney-owned, adult-oriented fare to the service.

The service recently bowed its first Marvel original, WandaVision. The finale of the series, which dropped on Friday, was so popular among viewers that it crashed the service for some users in the early hours of the morning. Disney+ also recently released animated film Raya and the Last Dragon starring Kelly Marie Tran for an additional $30 purchase price.