Disney Raises More Than $16.8 Million for Hurricane Sandy Relief

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Robert Iger

The company held a "National Day of Giving" on Monday to benefit the American Red Cross.

The Disney/ABC Television Group has raised more than $16.8 million to benefit the American Red Cross' Hurricane Sandy relief efforts.

Disney orchestrated a "National Day of Giving" on Monday, integrating its message across multiple platforms including news, primetime and cable programming.

Disney chairman and CEO Robert Iger also announced the company's $2 million donation to Sandy victims, one half of which will go to the Red Cross for short-term aid in areas devastated by the storm and the other half toward other groups' rebuilding efforts.

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The company will match employees' donations to relief organizations, dollar by dollar.

"From Good Morning America, The View and our Owned TV Stations to Jimmy Kimmel Live, ABC Family, and Radio Disney, the Disney/ABC TV Group came together in an unprecedented fashion to address the storm's devastation, and I could not be more proud," said Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, in a statement.

"But we didn't achieve this alone ...The Walt Disney Company led the way with its initial multi-million dollar relief and rebuilding donation, and other divisions of our Company. including Disney.com, Consumer Products and ESPN, joined in our day-long outreach," Sweeney continued, adding: "Working together, we achieved a response to these efforts that was so massive our colleagues with Parks & Resorts were asked to donate their time to help handle the dramatic increase in call volume. This success would not have been possible without everyone's support and enthusiasm."